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  • Writer's pictureKeith Haney

Understanding the Unique Role of Rural Ministry

Updated: Jun 21, 2023

I have spent most of my ministry in big metropolises but have not lived in a community of under 4,000. You know you live in a small town when the closest grocery store is 20 miles away. There is no Walmart in your city, and there are more cows than cars.

Doing ministry in this context differs from the concrete jungle I left fifteen years ago. There is just no population density; I had to learn to adapt to living around corn and cows. There are some essential and unique factors that determine how fruitful your ministry will be in this context.

Study the Church System

Rural churches frequently have a broad sense of community and are generally led by several principal families. You can upset this delicate church system easily. Take time to master the unwritten policies that guide the system. Usually, a small group of individuals oversees the ministry's direction.

Learning the Influencers

They are the permission givers. They will either permit or limit what can and cannot be done. While every parish has a written set of rules, these permission-givers are the real decision-makers.

The pastor seeking to make change needs to plan to sit down with the decision-makers and get their support before launching any new ideas. You cannot make any change and survive it until you carefully define the rules, roles, rituals, and goals, which make up the system.

Skipping this critical step could cause the only change taking place in you.

Take the Time to Learn the Unique Story of the Community

As you are learning how your church system works, you must also learn about the community you have been called to serve. Every town has its own stories. It’s a unique heritage. You need to take the time to become a cultural detective. Learn how the town’s past, present, and future have shaped this town’s character. It is in this discovery phase that you may learn to love this community as much as its lifelong members do.

The stories are the heartbeat of the community

These stories are their identity, they have formed their self-esteem. Don’t minimize those stories. Honor their past, and help them discover the future direction God may lead them into. Steady continuity is important for rural churches. We expect a change in the urban areas. But people live in rural areas for their slow, dependable pace of change.

John Mark said, “The most important connection an incoming pastor can make is to sit with storytellers and understand the history and identity of the congregation they are called to. A congregation will only journey somewhere new when it is confident that its leaders know its story and stand in line with its history. Sometimes the gentle embracing of these stories may bring healing to a painful past.”


This authentic account proves that very point. Carl Geary died a month ago from a heart attack as he campaigned in a small country town. Despite his sudden death, he still polled over three times as many votes as his rival in the election in Tracy City, Tennessee.

The election results did not surprise his widow, Susan Geary. “The day he passed away, people were calling with condolences and saying, ‘We’re still voting for him,’” she said.

Geary was known for telling the truth and served on the city council. He received 285 votes to his rival’s 85.

I will end this article with these simple words. To understand rural America, you need to understand the culture. The rural culture is all about relationships and patience.

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