The Kingdom Impact of Invitation:

What 2,000 Unchurched People Told Us—and What Church Leaders Can Do About It

Luxurious red invitation sealed with an elegant embossed wax seal, exuding sophistication and exclusivity.

A recent survey conducted by LifeWay Research in partnership with the Wheaton College Billy Graham Center revealed something both encouraging and challenging for church leaders: unchurched people are more open to attending church than we might think—if someone simply invites them.

• 55% of respondents said they would be likely or very likely to attend church if invited by a family member.

• 50% said they would be likely or very likely to attend if invited by a friend.

These findings underscore a simple but powerful truth: relationships matter. The door to faith often opens through personal connection. So how can churches leverage this insight to better connect with their communities?

Here are four practical strategies to help your congregation become more intentional about outreach:

1. Maximize Your “Two-fers”

Think of “two-fers” as opportunities to combine what you’re already doing with intentional outreach. For example:

• Hosting a church workday? Invite neighbors to help and share lunch afterward.

• Planning a community event? Encourage members to bring a friend or family member.

• Running errands or attending a local sports game? Bring someone along who isn’t connected to a church.

Outreach doesn’t always require extra time—just extra intention.

2. Do What You Love—With People Who Need Jesus

Whether it’s hiking, cooking, crafting, or playing music, your hobbies can become bridges to meaningful relationships. Encourage your congregation to:

• Start a book club or walking group and invite unchurched friends.

• Volunteer together at a local nonprofit.

• Host a game night or potluck with neighbors.

Shared interests create natural spaces for connection and conversation.

3. Share Your Pain to Build Bridges

Painful life experiences—loss, illness, divorce, addiction—can become powerful testimonies. When shared with humility and hope, they can resonate deeply with others who are struggling.

• Train church members to share their stories in safe, appropriate ways.

• Create support groups or healing ministries that welcome people from outside the church.

• Offer workshops or seminars on grief, mental health, or recovery.

Your scars can be someone else’s lifeline.

Community members joyfully participate in a local servant event, united in their mission to make a positive impact.

4. Serve—and Ask for Help

Serving others is a hallmark of Christian love, but don’t overlook the power of asking for help. It builds trust and mutual respect.

• Organize neighborhood cleanups or food drives.

• Ask a neighbor to help with a project at church or in your home.

• Partner with local schools or businesses for community events.

Service opens doors—and asking for help keeps them open.

Final Thoughts

The survey reminds us that the harvest is plentiful—but it’s relationships that often bring people to the field. Church leaders, let’s equip our congregations to be inviters, connectors, and bridge-builders. The next person who walks through your church doors might just be there because someone took the time to say, “Would you like to come with me?”