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  • Writer's pictureKeith Haney

Everything You Need To Know About Starting a Home Service Business

Owning any type of business is an excellent way to be your own boss, set hours that work for your lifestyle, and make a good living. Despite the benefits, however, it can be hard to know where to start.

Becoming a business owner could be right up your alley if you have a knack for fixing things or providing other home services. Below, Becoming Bridge Builders discusses the ins and outs of starting a home service company, from determining your niche to promoting your brand to landing your first clients.

Deciding on a Home Service Business

There are many options when it comes to what type of home service business you can start. The key is to do your research and choose something you’re passionate about. For instance, do you love working with your hands? You could start a painting, HVAC repair, or handyman business. On the other hand, a pet-sitting or dog-walking business could be ideal if you love animals.

Starting a welding business can also be a rewarding endeavor. It requires an in-depth knowledge of the craft in addition to reliable and powerful equipment. You must also have the skills and experience to complete projects to a high standard. Use resources like for expert advice and product reviews as you build your welding company!

Researching Which Neighborhoods To Pursue

Your next step is to research which neighborhoods you should market your business to. This is crucial because you want to ensure you’re promoting your services to people who are actually going to use them!

The best strategy is to look at demographics like income levels, homeownership rates, and family size. Areas with higher-priced homes typically indicate that people are more likely to reach out for home services. Once you’ve identified some potential target markets, you’ll have a foundation for your marketing strategy.

Benefits of Forming an LLC

You’ll need a legal structure for your home service business; many entrepreneurs benefit from establishing an LLC. Among other perks, an LLC can provide personal liability protection and help you save on taxes. And the process is relatively simple, especially when you do it online through a professional service. Connect with a formation service and learn how to start an LLC in Iowa today!

Choosing Where To Run Your Business

Will you run your business from home or from a shop? Your decision will impact things like overhead costs, insurance rates, and zoning regulations.

You can save significant money on rent, utilities, and other costs if you choose to run your home service company from home. But keep in mind that opening a shop can help your business attract more customers because of increased foot traffic. Ultimately, it’s your decision. Do what makes sense for your specific business and goals.

Promoting Your Business and Landing Clients

Promoting your home service brand is critical when it comes to landing your first clients and building a thriving business. There are countless ways to promote your services, including print advertising, online advertising, word-of-mouth marketing, and more. Research different strategies and consider hiring marketing professionals to help you create a comprehensive marketing plan.

The best way to land clients is by offering competitive rates and providing excellent customer service time and time again. Approach it the right way, and clients will be lining up at your door!

Get the Right Tech

A wealth of technology and software are available to help you manage and streamline your home service operations. From inventory tracking systems to customer relationship management (CRM) software, an ever-widening selection of online solutions can help you stay organized and efficient.

You can also use modern tech to boost your brand’s visibility, allowing potential customers to find you quickly when they need your services. Do your research and invest in tools that can save you time and money in the long run!


If you have a knack for home services, becoming a business owner comes with a plethora of benefits. Start strong by choosing your niche, finding your target market, selecting a business structure, and implementing the other tips above. With hard work and dedication, you can build a successful company that gives you joy day in and day out!

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